Pervasive Advertising

Nonfiction, Computers, Advanced Computing, Programming, User Interfaces, Application Software, Multimedia, General Computing
Cover of the book Pervasive Advertising by , Springer London
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9780857293527
Publisher: Springer London Publication: September 21, 2011
Imprint: Springer Language: English
Author:
ISBN: 9780857293527
Publisher: Springer London
Publication: September 21, 2011
Imprint: Springer
Language: English

This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book looks at the future of advertising from the perspective of pervasive computing. Pervasive computing encompasses the integration of computers into everyday devices, like the covering of surfaces with interactive displays and networked mobile phones. Advertising is the communication of sponsored messages to inform, convince, and persuade to buy. We believe that our future cities will be digital, giving us instant access to any information we need everywhere, like at bus stops, on the sidewalk, inside the subway and in shopping malls. We will be able to play with and change the appearance of our cities effortlessly, like making flowers grow along a building wall or changing the colour of the street we are in. Like the internet as we know it, this digitalization will be paid for by adverts, which unobtrusively provide us suggestions for nearby restaurants or cafés. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly. This book presents the technological foundations to make this vision a reality.

More books from Springer London

Cover of the book Immersive Multimodal Interactive Presence by
Cover of the book Essentials of Chinese Medicine by
Cover of the book Acute Phase Proteins in the Acute Phase Response by
Cover of the book Management of Urological Cancers in Older People by
Cover of the book Iterative Learning Control for Electrical Stimulation and Stroke Rehabilitation by
Cover of the book Bronchial Carcinoma by
Cover of the book Language Constructs for Describing Features by
Cover of the book Molecular Biology of Valvular Heart Disease by
Cover of the book Movement Disorders in Dementias by
Cover of the book Atlas of the Patellofemoral Joint by
Cover of the book Fundamentals of Parameterized Complexity by
Cover of the book Warehousing in the Global Supply Chain by
Cover of the book Interactive 3D Multimedia Content by
Cover of the book Bone Marrow Lymphoid Infiltrates by
Cover of the book Nearly Zero Energy Building Refurbishment by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy