Pinfluence

The Complete Guide to Marketing Your Business with Pinterest

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Pinfluence by Beth Hayden, Wiley
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Author: Beth Hayden ISBN: 9781118414712
Publisher: Wiley Publication: June 8, 2012
Imprint: Wiley Language: English
Author: Beth Hayden
ISBN: 9781118414712
Publisher: Wiley
Publication: June 8, 2012
Imprint: Wiley
Language: English

How to effectively use Pinterest to market your business, product, or service

Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers.

You will learn:

  • How to create a powerful Pinterest profile, your Pinterest brand strategy, set up boards, pin and repin images, and get into conversations in the Pinterest user interface.
  • Pinterest marketing techniques, including great content creation, how to optimize websites and blogs for pinning, and how to start growing your followers.
  • How to integrate Pinterest with other social media tools (including Facebook, Twitter, and blogs) and how to track trends and monitor conversation on Pinterest.
  • Advanced Pinterest marketing techniques, including how to grow your audience, how to use the Pinterest iPhone app, advice for special types of businesses (B2B companies and nonprofits), and how to make your pins and boards “sticky” so they capture public attention and influence people to change their behavior.
  • Pinterest copyright issues

Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How to effectively use Pinterest to market your business, product, or service

Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on "pinboards" (a collection of “pins,” usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn’t when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to effectively raise awareness for your brand, product, or service, drive traffic from Pinterest to your website, and connect with current and potential customers.

You will learn:

Pinfluence is for anyone who wants to join the likes of companies like Whole Foods, Gilt, West Elm and others, and harness the marketing power of Pinterest to grow their business.

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