Places

Identity, Image and Reputation

Business & Finance, Economics, International Economics, Marketing & Sales
Cover of the book Places by Simon Anholt, Palgrave Macmillan UK
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Author: Simon Anholt ISBN: 9780230251281
Publisher: Palgrave Macmillan UK Publication: January 18, 2016
Imprint: Palgrave Macmillan Language: English
Author: Simon Anholt
ISBN: 9780230251281
Publisher: Palgrave Macmillan UK
Publication: January 18, 2016
Imprint: Palgrave Macmillan
Language: English

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.

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