Political Campaign Craftsmanship

A Professional's Guide to Campaigning for Public Office

Nonfiction, Social & Cultural Studies, Political Science, Politics, Practical Politics
Cover of the book Political Campaign Craftsmanship by Edward Schwartzman, Taylor and Francis
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Author: Edward Schwartzman ISBN: 9781351498999
Publisher: Taylor and Francis Publication: July 5, 2017
Imprint: Routledge Language: English
Author: Edward Schwartzman
ISBN: 9781351498999
Publisher: Taylor and Francis
Publication: July 5, 2017
Imprint: Routledge
Language: English

Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But, which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. "Political Campaign Craftsmanship" treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.

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Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But, which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. "Political Campaign Craftsmanship" treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.

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