Political Campaigning in the Information Age

Nonfiction, Social & Cultural Studies, Political Science, Politics, Leadership, Government, Elections
Cover of the book Political Campaigning in the Information Age by , IGI Global
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Author: ISBN: 9781466660649
Publisher: IGI Global Publication: May 31, 2014
Imprint: Information Science Reference Language: English
Author:
ISBN: 9781466660649
Publisher: IGI Global
Publication: May 31, 2014
Imprint: Information Science Reference
Language: English
Technology and the Internet especially have brought on major changes to politics and are playing an increasingly important role in political campaigns, communications, and messaging. Political Campaigning in the Information Age increases our understanding of aspects and methods for political campaigning, messaging, and communications in the information age. Each chapter analyzes political campaigning, its methods, the effectiveness of these methods, and tools for analyzing these methods. This book will aid political operatives in increasing the effectiveness of political campaigns and communications and will be of use to researchers, political campaign staff, politicians and their staff, political and public policy analysts, political scientists, engineers, computer scientists, journalists, academicians, students, and professionals.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Technology and the Internet especially have brought on major changes to politics and are playing an increasingly important role in political campaigns, communications, and messaging. Political Campaigning in the Information Age increases our understanding of aspects and methods for political campaigning, messaging, and communications in the information age. Each chapter analyzes political campaigning, its methods, the effectiveness of these methods, and tools for analyzing these methods. This book will aid political operatives in increasing the effectiveness of political campaigns and communications and will be of use to researchers, political campaign staff, politicians and their staff, political and public policy analysts, political scientists, engineers, computer scientists, journalists, academicians, students, and professionals.

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