Political Consultants and Campaigns

One Day to Sell

Nonfiction, Social & Cultural Studies, Political Science
Cover of the book Political Consultants and Campaigns by Jason Johnson, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jason Johnson ISBN: 9780429977848
Publisher: Taylor and Francis Publication: April 19, 2018
Imprint: Routledge Language: English
Author: Jason Johnson
ISBN: 9780429977848
Publisher: Taylor and Francis
Publication: April 19, 2018
Imprint: Routledge
Language: English

Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them?

This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them?

This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.

More books from Taylor and Francis

Cover of the book Buddhist-Christian Dual Belonging by Jason Johnson
Cover of the book If Classrooms Matter by Jason Johnson
Cover of the book Avoiding Archaeological Disasters by Jason Johnson
Cover of the book Cybercrime by Jason Johnson
Cover of the book Later Roman Britain (Routledge Revivals) by Jason Johnson
Cover of the book Classroom Discourse Analysis by Jason Johnson
Cover of the book Rethinking Economic Policy for Social Justice by Jason Johnson
Cover of the book Economic and Environmental Sustainability of the Asian Region by Jason Johnson
Cover of the book Global Value Chains and the Missing Links by Jason Johnson
Cover of the book People Skills for Public Managers by Jason Johnson
Cover of the book Othello by Jason Johnson
Cover of the book Planning and Implementing Assessment by Jason Johnson
Cover of the book Augustine and Modern Law by Jason Johnson
Cover of the book The Legacy of Soviet Dissent by Jason Johnson
Cover of the book Mighty Midsized Companies by Jason Johnson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy