Political Marketing in Retrospective and Prospective

Nonfiction, Social & Cultural Studies, Political Science
Cover of the book Political Marketing in Retrospective and Prospective by , Taylor and Francis
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Author: ISBN: 9781317981312
Publisher: Taylor and Francis Publication: June 11, 2014
Imprint: Routledge Language: English
Author:
ISBN: 9781317981312
Publisher: Taylor and Francis
Publication: June 11, 2014
Imprint: Routledge
Language: English

Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns are a major focus, it also considers the broader range of issue advocacy and lobbying. The selections expand beyond the U.S. context to offer a much needed comparative perspective. The volume includes material on the effects of new media and technology, posing questions about their direction and consequences for political actors and institutions, citizens and governmental systems. Collectively, the chapters illustrate the breadth and depth of a maturing field of inquiry, taking the reader through a retrospective and prospective examination of the intellectual grounding and scholarship that comprise political marketing.

This book was published as a special issue of the Journal of Political Marketing.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within the field. While political candidates and their campaigns are a major focus, it also considers the broader range of issue advocacy and lobbying. The selections expand beyond the U.S. context to offer a much needed comparative perspective. The volume includes material on the effects of new media and technology, posing questions about their direction and consequences for political actors and institutions, citizens and governmental systems. Collectively, the chapters illustrate the breadth and depth of a maturing field of inquiry, taking the reader through a retrospective and prospective examination of the intellectual grounding and scholarship that comprise political marketing.

This book was published as a special issue of the Journal of Political Marketing.

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