Positioning Strategy for McDonald’s

Business & Finance, Management & Leadership, Management
Cover of the book Positioning Strategy for McDonald’s by Homework Help Classof1, Classof1
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Author: Homework Help Classof1 ISBN: 1230000137301
Publisher: Classof1 Publication: May 30, 2013
Imprint: Language: English
Author: Homework Help Classof1
ISBN: 1230000137301
Publisher: Classof1
Publication: May 30, 2013
Imprint:
Language: English

Trout and Ries suggest six questions that will help develop a company’s positioning strategy. Using those six questions as guidelines, walk through an example using McDonald’s and their attempt to become a healthier food choice (i.e., offering kids apples instead of fries, fresh salads, etc.). Be sure to weigh on obstacles the chain will have to overcome if they want to hold that position.

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Trout and Ries suggest six questions that will help develop a company’s positioning strategy. Using those six questions as guidelines, walk through an example using McDonald’s and their attempt to become a healthier food choice (i.e., offering kids apples instead of fries, fresh salads, etc.). Be sure to weigh on obstacles the chain will have to overcome if they want to hold that position.

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