Potemkin, Inc. - How Perception Is Everything and What to Do With It In Business

Entrepreneurs always seem hungry for success, don’t they? But what if many were also just hungry, literally, as they struggle in their quest for success? Philippe Joly shares his true, entertaining, and funny stories and anecdotes, to show a controversial reality behind many Start-Ups, and takes the reader on a guided-tour backstage to see what is really going on. "POTEMKIN, Inc. - How Perception Is Everything And What To Do With It In Business" is a personal visit behind the scenes, which provides a fascinating insight into the Samson and Goliath battles that many one-man bands and small businesses fight, and win, every day, by inventing their own rules and finding creative ways in order to seize opportunities. An eye-opening first book that offers every small business owner some serious food for thought, and a must-read for anyone embarking on the roller-coaster ride of starting a business.