Powerlines

Words That Sell Brands, Grip Fans, and Sometimes Change History

Business & Finance, Marketing & Sales
Cover of the book Powerlines by Steve Cone, Wiley
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Author: Steve Cone ISBN: 9780470885291
Publisher: Wiley Publication: May 13, 2010
Imprint: Bloomberg Press Language: English
Author: Steve Cone
ISBN: 9780470885291
Publisher: Wiley
Publication: May 13, 2010
Imprint: Bloomberg Press
Language: English

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time.

Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign.

Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building.

Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Powerlines, the exceptional slogans that people remember long after the campaign ends, stand out from the barrage of marketing messages consumers face each day. A product, service, company, candidate, or an organization with a powerline outshines the competition every time.

Steve Cone, author of Steal These Ideas!, reveals the secrets to contemporary marketing's biggest mystery: how to conjure the phrase that will make a product irresistible and memorable. This book restores the lost art of creating killer slogans to its proper place: front and center in every campaign.

Drawing on examples of great and not-so-great lines from marketing, politics, and popular culture, Cone provides an irreverent, intelligent, and insightful primer on a singularly important aspect of brand building.

Silver Medal Winner, Advertising/Marketing/PR/Event Planning Category, Axiom Business Book Awards (2009)

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