Practice of Advertising

Business & Finance, Marketing & Sales, Advertising & Promotion
Cover of the book Practice of Advertising by Adrian Mackay, Taylor and Francis
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Author: Adrian Mackay ISBN: 9781136372452
Publisher: Taylor and Francis Publication: March 30, 2007
Imprint: Routledge Language: English
Author: Adrian Mackay
ISBN: 9781136372452
Publisher: Taylor and Francis
Publication: March 30, 2007
Imprint: Routledge
Language: English

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader.

Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising.

The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader.

Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising.

The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.

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