Pricing Strategies

A Marketing Approach

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Pricing Strategies by Professor Robert M. Schindler, SAGE Publications
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Author: Professor Robert M. Schindler ISBN: 9781483305448
Publisher: SAGE Publications Publication: October 11, 2011
Imprint: SAGE Publications, Inc Language: English
Author: Professor Robert M. Schindler
ISBN: 9781483305448
Publisher: SAGE Publications
Publication: October 11, 2011
Imprint: SAGE Publications, Inc
Language: English

Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.

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