Principles of Marketology, Volume 2

Practice

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Principles of Marketology, Volume 2 by Hashem Aghazadeh, Palgrave Macmillan US
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Author: Hashem Aghazadeh ISBN: 9781137548337
Publisher: Palgrave Macmillan US Publication: April 28, 2017
Imprint: Palgrave Macmillan Language: English
Author: Hashem Aghazadeh
ISBN: 9781137548337
Publisher: Palgrave Macmillan US
Publication: April 28, 2017
Imprint: Palgrave Macmillan
Language: English

Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.

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Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.

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