Principles of Strategic Management

Business & Finance, Management & Leadership, Management
Cover of the book Principles of Strategic Management by Tony Morden, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Tony Morden ISBN: 9781317075813
Publisher: Taylor and Francis Publication: April 15, 2016
Imprint: Routledge Language: English
Author: Tony Morden
ISBN: 9781317075813
Publisher: Taylor and Francis
Publication: April 15, 2016
Imprint: Routledge
Language: English

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.

More books from Taylor and Francis

Cover of the book Rethinking Multicultural Education for the Next Generation by Tony Morden
Cover of the book The Transformation of Citizenship, Volume 1 by Tony Morden
Cover of the book Developing Reading and Writing in Second-Language Learners by Tony Morden
Cover of the book Women and Puppetry by Tony Morden
Cover of the book Global Perspectives of Occupational Social Work by Tony Morden
Cover of the book Literacy in Grades 4-8 by Tony Morden
Cover of the book Alfred Adler by Tony Morden
Cover of the book The Short Story by Tony Morden
Cover of the book A New Approach to Management Accounting History (RLE Accounting) by Tony Morden
Cover of the book Functionalism Revisited by Tony Morden
Cover of the book Is China Unstable?: Assessing the Factors by Tony Morden
Cover of the book The Korean Women's Movement and the State by Tony Morden
Cover of the book The Evolution of Cultural Diversity by Tony Morden
Cover of the book Debating Archaeological Empiricism by Tony Morden
Cover of the book The Critical Turn in Education by Tony Morden
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy