Private Label: Turning the Retail Brand Threat Into Your Biggest

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Private Label: Turning the Retail Brand Threat Into Your Biggest by Keith Lincoln, Kogan Page
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Keith Lincoln ISBN: 9780749452865
Publisher: Kogan Page Publication: January 28, 2008
Imprint: Kogan Page Language: English
Author: Keith Lincoln
ISBN: 9780749452865
Publisher: Kogan Page
Publication: January 28, 2008
Imprint: Kogan Page
Language: English
Private labels, also known as "store brands" or "house brands," have long been associated with inexpensive name-brand knockoffs.  In recent years, however, retailers have begun marketing higher-quality products under their private labels.  The result has been a huge increase in the market share of private label brands.  Of every $100 spent around the world, $17 is spent on a private label.   The private label industry is worth an estimated one trillion US dollars, and its growth is outpacing that of manufacturer brands.Private Label is a gripping and persuasive study of this retail phenomenon.  Based on exclusive worldwide research by Saatchi & Saatchi X, it encourages brand owners to see the private label problem as a genuine business opportunity that will inspire them to really innovate.  This book is for retailers too, as they need to control private labels profitably without damaging their own business.  The way forward, the authors argue, is cooperation between brands and retailers.Punchy and provocative, Private Label encourages both brand owners and retailers to reinvent themselves continually.   By making use of megatrends, shopper insight, and value innovation, all parties can add value to their businesses.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Private labels, also known as "store brands" or "house brands," have long been associated with inexpensive name-brand knockoffs.  In recent years, however, retailers have begun marketing higher-quality products under their private labels.  The result has been a huge increase in the market share of private label brands.  Of every $100 spent around the world, $17 is spent on a private label.   The private label industry is worth an estimated one trillion US dollars, and its growth is outpacing that of manufacturer brands.Private Label is a gripping and persuasive study of this retail phenomenon.  Based on exclusive worldwide research by Saatchi & Saatchi X, it encourages brand owners to see the private label problem as a genuine business opportunity that will inspire them to really innovate.  This book is for retailers too, as they need to control private labels profitably without damaging their own business.  The way forward, the authors argue, is cooperation between brands and retailers.Punchy and provocative, Private Label encourages both brand owners and retailers to reinvent themselves continually.   By making use of megatrends, shopper insight, and value innovation, all parties can add value to their businesses.

More books from Kogan Page

Cover of the book Leadership Assessment for Talent Development by Keith Lincoln
Cover of the book Taking Minutes of Meetings by Keith Lincoln
Cover of the book Understanding the Professional Buyer by Keith Lincoln
Cover of the book Human Resource Management in a Business Context by Keith Lincoln
Cover of the book Supplier Relationship Management by Keith Lincoln
Cover of the book Big Change, Best Path by Keith Lincoln
Cover of the book Human Resource Practice by Keith Lincoln
Cover of the book Strategic Thinking by Keith Lincoln
Cover of the book The Daily Telegraph Guide to Investing by Keith Lincoln
Cover of the book How to Succeed at an Assessment Centre: Essential Preparation for Psychometric Tests Group and Role-play Exercises Panel Interviews and Presentations by Keith Lincoln
Cover of the book How Cool Brands Stay Hot by Keith Lincoln
Cover of the book Strategic Internal Communication by Keith Lincoln
Cover of the book Your Rights at Work by Keith Lincoln
Cover of the book Designing the Purposeful Organization by Keith Lincoln
Cover of the book Artificial Intelligence Marketing and Predicting Consumer Choice by Keith Lincoln
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy