Proactive Companies
How to Anticipate Market Changes
Business & Finance, Management & Leadership, Management, Marketing & Sales
| Author: | L. Araújo, R. Gava | ISBN: | 9780230363014 |
| Publisher: | Palgrave Macmillan UK | Publication: | February 14, 2012 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | L. Araújo, R. Gava |
| ISBN: | 9780230363014 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | February 14, 2012 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.
Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance.
