Product Innovation in the Global Fashion Industry

Business & Finance, Management & Leadership, Production & Operations Management, Marketing & Sales
Cover of the book Product Innovation in the Global Fashion Industry by , Palgrave Macmillan US
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Author: ISBN: 9781137523495
Publisher: Palgrave Macmillan US Publication: November 27, 2017
Imprint: Palgrave Pivot Language: English
Author:
ISBN: 9781137523495
Publisher: Palgrave Macmillan US
Publication: November 27, 2017
Imprint: Palgrave Pivot
Language: English

As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired. 

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