Product Planning Essentials

Nonfiction, Social & Cultural Studies, Political Science, Politics, Regional Planning, Business & Finance
Cover of the book Product Planning Essentials by Kenneth B. Kahn, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Kenneth B. Kahn ISBN: 9781317462071
Publisher: Taylor and Francis Publication: December 18, 2014
Imprint: Routledge Language: English
Author: Kenneth B. Kahn
ISBN: 9781317462071
Publisher: Taylor and Francis
Publication: December 18, 2014
Imprint: Routledge
Language: English

Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation.

Changes to the Second Edition

• Addition of two chapters on design and legal considerations.

• Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development.

• Simplified technical discussions of planning techniques for improved comprehension.

• Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Concise yet comprehensive, Product Planning Essentials, Second Edition, addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Instructors, students, and practitioners will appreciate the balanced managerial and how-to orientation.

Changes to the Second Edition

• Addition of two chapters on design and legal considerations.

• Expanded discussion of global considerations to introduce sustainable product development and Base of the Pyramid (BoP) product development.

• Simplified technical discussions of planning techniques for improved comprehension.

• Inclusion of product planning best practices from recent noteworthy cases and studies in the final chapter.

More books from Taylor and Francis

Cover of the book Pope Celestine III (1191–1198) by Kenneth B. Kahn
Cover of the book Right First Time by Kenneth B. Kahn
Cover of the book Text and Image by Kenneth B. Kahn
Cover of the book Demographic Trends and Patterns in the Soviet Union Before 1991 by Kenneth B. Kahn
Cover of the book The Cross-Cultural Practice of Clinical Case Management in Mental Health by Kenneth B. Kahn
Cover of the book Aquinas and Modern Law by Kenneth B. Kahn
Cover of the book Modernity, Medicine and Health by Kenneth B. Kahn
Cover of the book Experiences of Islamophobia by Kenneth B. Kahn
Cover of the book Party Members and Activists by Kenneth B. Kahn
Cover of the book From Orientalism to Postcolonialism by Kenneth B. Kahn
Cover of the book The Financialization of GDP by Kenneth B. Kahn
Cover of the book John Randolph by Kenneth B. Kahn
Cover of the book Total Organizational Excellence by Kenneth B. Kahn
Cover of the book Environmental Management by Kenneth B. Kahn
Cover of the book The Identity of the History of Science and Medicine by Kenneth B. Kahn
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy