Profiles in Folly

History's Worst Decisions and Why They Went Wrong

Nonfiction, History, Reference
Cover of the book Profiles in Folly by Alan Axelrod, Sterling
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Author: Alan Axelrod ISBN: 9781402798825
Publisher: Sterling Publication: April 3, 2012
Imprint: Sterling Language: English
Author: Alan Axelrod
ISBN: 9781402798825
Publisher: Sterling
Publication: April 3, 2012
Imprint: Sterling
Language: English

Using the same engrossing anecdotal format that proved so popular in Profiles in Audacity, bestselling author Alan Axelrod turns to the dark side of audacious decision-making and explores history's most tragic errors. While Axelrod looks at the hopelessly dumb and the overtly evil, the main focus is on smart people who had the best of intentions--but whose plans went disastrously wrong. The 35 compelling stories include: the sailing of the “unsinkable” Titanic; Edward Bernays's 1929 campaign to recruit women smokers; Neville Chamberlain's appeasement of the Nazis; Ken Lay's deception with Enron; and even the choice to create a “New Coke” and fix what wasn't broke. These are cautionary tales--albeit with exquisite twists ranging from acerbic to horrific.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Using the same engrossing anecdotal format that proved so popular in Profiles in Audacity, bestselling author Alan Axelrod turns to the dark side of audacious decision-making and explores history's most tragic errors. While Axelrod looks at the hopelessly dumb and the overtly evil, the main focus is on smart people who had the best of intentions--but whose plans went disastrously wrong. The 35 compelling stories include: the sailing of the “unsinkable” Titanic; Edward Bernays's 1929 campaign to recruit women smokers; Neville Chamberlain's appeasement of the Nazis; Ken Lay's deception with Enron; and even the choice to create a “New Coke” and fix what wasn't broke. These are cautionary tales--albeit with exquisite twists ranging from acerbic to horrific.

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