Profit Maximization Through Customer Relationship Marketing

Measurement, Prediction, and Implementation

Business & Finance
Cover of the book Profit Maximization Through Customer Relationship Marketing by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317993322
Publisher: Taylor and Francis Publication: June 3, 2014
Imprint: Routledge Language: English
Author:
ISBN: 9781317993322
Publisher: Taylor and Francis
Publication: June 3, 2014
Imprint: Routledge
Language: English

Discover approaches to make customer relationship marketing more effective

Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries. Respected top researchers review and discuss research and concepts to provide practitioners, educators, and students with a deeper understanding of the wide range of issues relevant to customer centric marketing. This informative resource focuses on effective strategies and approaches to explain how companies can ensure that their marketing dollar achieves the highest return on investment (ROI).

Customer centric approaches such as customer relationship marketing (CRM) aim to increase customer retention, acquisition, satisfaction, loyalty, differentiate customer value, develop customers via up-sell and cross-sell opportunities, and decrease costs. Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation comprehensively explains how to make best use of customer information to better manage customer value and firm profitability. This valuable text also explains the importance of, as well as how to establish a reliable customer segmentation strategy. The book is extensively referenced and includes helpful figures, tables, and photographs to clearly illustrate concepts.

Topics discussed in Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation include:

  • the goals of customer centric approaches
  • various customer segmentation approaches
  • cross-selling as a strategy for customer relationship management
  • strategies to effectively use customer loyalty
  • the value and cultivation of customer satisfaction and customer retention
  • and more!

Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation is an invaluable resource for practitioners, educators, and graduate students.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Discover approaches to make customer relationship marketing more effective

Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries. Respected top researchers review and discuss research and concepts to provide practitioners, educators, and students with a deeper understanding of the wide range of issues relevant to customer centric marketing. This informative resource focuses on effective strategies and approaches to explain how companies can ensure that their marketing dollar achieves the highest return on investment (ROI).

Customer centric approaches such as customer relationship marketing (CRM) aim to increase customer retention, acquisition, satisfaction, loyalty, differentiate customer value, develop customers via up-sell and cross-sell opportunities, and decrease costs. Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation comprehensively explains how to make best use of customer information to better manage customer value and firm profitability. This valuable text also explains the importance of, as well as how to establish a reliable customer segmentation strategy. The book is extensively referenced and includes helpful figures, tables, and photographs to clearly illustrate concepts.

Topics discussed in Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation include:

Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation is an invaluable resource for practitioners, educators, and graduate students.

More books from Taylor and Francis

Cover of the book International Trade and Climate Change Policies by
Cover of the book Sound Assistance by
Cover of the book Teaching and Learning through Reflective Practice by
Cover of the book The Image and Appearance of the Human Body by
Cover of the book North Korea, 2009-2012 by
Cover of the book Anthropology and International Health by
Cover of the book Pilgrimage in the Marketplace by
Cover of the book Responding to Youth Crime in Hong Kong by
Cover of the book The Fall of France 1940 by
Cover of the book Black Movements in America by
Cover of the book Incomplete Streets by
Cover of the book Theoretical Implications of Some Global Phenomena in Syntax by
Cover of the book Broadcast and Internet Indecency by
Cover of the book Routledge Revivals: Patriotism: The Making and Unmaking of British National Identity (1989) by
Cover of the book Goffman and Social Organization by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy