Profitable Customer Engagement

Concept, Metrics and Strategies

Business & Finance, Management & Leadership, Management
Cover of the book Profitable Customer Engagement by V. Kumar, SAGE Publications
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Author: V. Kumar ISBN: 9788132118312
Publisher: SAGE Publications Publication: October 30, 2013
Imprint: Sage Publications Pvt. Ltd Language: English
Author: V. Kumar
ISBN: 9788132118312
Publisher: SAGE Publications
Publication: October 30, 2013
Imprint: Sage Publications Pvt. Ltd
Language: English

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples.

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