Programmatic Advertising

The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Nonfiction, Computers, Database Management, Business & Finance, Marketing & Sales
Cover of the book Programmatic Advertising by , Springer International Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783319250236
Publisher: Springer International Publishing Publication: November 26, 2015
Imprint: Springer Language: English
Author:
ISBN: 9783319250236
Publisher: Springer International Publishing
Publication: November 26, 2015
Imprint: Springer
Language: English

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter Würtenberger/Axel-Springer, Deirdre McGlashan/MediaCom, Dr. Marc Grether/Xaxis, Michael Lamb/MediaMath, Carolin Owen/IPG, Stefan Bardega/Zenith, Arun Kumar/Cadreon, Dr. Ralf Strauss/Marketingverband, Jonathan Becher/SAP and many more great minds.

More books from Springer International Publishing

Cover of the book Digital Simulation in Electrochemistry by
Cover of the book Approximate Quantum Markov Chains by
Cover of the book Competition and Conflicts on Resource Use by
Cover of the book Problem-Based Learning: A Didactic Strategy in the Teaching of System Simulation by
Cover of the book Management of Network Organizations by
Cover of the book Cooperative Design, Visualization, and Engineering by
Cover of the book Reactor Core Monitoring by
Cover of the book Transactional Psychology of Education by
Cover of the book Jacobi Forms, Finite Quadratic Modules and Weil Representations over Number Fields by
Cover of the book Distributed Simulation by
Cover of the book Data and Information Quality by
Cover of the book High Performance Through Business Process Management by
Cover of the book Using Mobile Technologies in the Teaching and Learning of Mathematics by
Cover of the book Scars and Wounds by
Cover of the book Teaching Graphic Novels in the English Classroom by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy