| Author: | Robert McGrath, PMP, EVP, MBA | ISBN: | 9781935589730 |
| Publisher: | Project Management Institute | Publication: | July 1, 2012 |
| Imprint: | Project Management Institute | Language: | English |
| Author: | Robert McGrath, PMP, EVP, MBA |
| ISBN: | 9781935589730 |
| Publisher: | Project Management Institute |
| Publication: | July 1, 2012 |
| Imprint: | Project Management Institute |
| Language: | English |
In today's enterprise, technology isn't about software or hardware. It's about knowledge and competence. And it's the key to creating a sustained competitive advantage for your organization. Dr. Robert McGrath's new book not only redefines technology but reshapes how to approach the age-old challenges of fostering innovation, growing entrepreneurship and creating value. Described as a combination of "a master class taught by your most thought-provoking professor" and "a troubleshooting session with your most trusted mentor", this groundbreaking work uses classic economic theory from luminaries such as Adam Smith and Joseph Schumpeter to force a new perspective on the art and science of strategy and project management.
In today's enterprise, technology isn't about software or hardware. It's about knowledge and competence. And it's the key to creating a sustained competitive advantage for your organization. Dr. Robert McGrath's new book not only redefines technology but reshapes how to approach the age-old challenges of fostering innovation, growing entrepreneurship and creating value. Described as a combination of "a master class taught by your most thought-provoking professor" and "a troubleshooting session with your most trusted mentor", this groundbreaking work uses classic economic theory from luminaries such as Adam Smith and Joseph Schumpeter to force a new perspective on the art and science of strategy and project management.
