Promotional Culture and Convergence

Markets, Methods, Media

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Promotional Culture and Convergence by Helen Powell, Taylor and Francis
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Author: Helen Powell ISBN: 9781136474378
Publisher: Taylor and Francis Publication: April 17, 2013
Imprint: Routledge Language: English
Author: Helen Powell
ISBN: 9781136474378
Publisher: Taylor and Francis
Publication: April 17, 2013
Imprint: Routledge
Language: English

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions.

Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including:

  • promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions
  • how industries are adapting in the digital age to attract both audiences and advertising revenue
  • the evolving dialogues between ‘new consumers’ and producers and promotional industries.

Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions.

Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including:

Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.

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