Psychological Foundations of Marketing

The Keys to Consumer Behavior

Business & Finance, Marketing & Sales, Consumer Behaviour, Advertising & Promotion
Cover of the book Psychological Foundations of Marketing by Allan J Kimmel, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Allan J Kimmel ISBN: 9781315436074
Publisher: Taylor and Francis Publication: January 12, 2018
Imprint: Routledge Language: English
Author: Allan J Kimmel
ISBN: 9781315436074
Publisher: Taylor and Francis
Publication: January 12, 2018
Imprint: Routledge
Language: English

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them.

The book provides comprehensive coverage of:

  • Motivation: the human needs at the root of many consumer behaviors and marketing decisions.
  • Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape.
  • Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion.
  • Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans.
  • Social behavior: the powerful role of social influence on consumption.

Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them.

The book provides comprehensive coverage of:

Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.

More books from Taylor and Francis

Cover of the book Modern Educational Myths by Allan J Kimmel
Cover of the book Creating Outstanding Classrooms by Allan J Kimmel
Cover of the book Transnational Democracy by Allan J Kimmel
Cover of the book Criminal Justice Internships by Allan J Kimmel
Cover of the book How Religion Evolved by Allan J Kimmel
Cover of the book The 'Long 1970s' by Allan J Kimmel
Cover of the book Christian Theology and the Secular University by Allan J Kimmel
Cover of the book The Globalization of Merchant Banking before 1850 by Allan J Kimmel
Cover of the book Attraction and Hostility by Allan J Kimmel
Cover of the book Revelation and Reason in Islam by Allan J Kimmel
Cover of the book Politics and Policy in Greece by Allan J Kimmel
Cover of the book Industrial Poverty by Allan J Kimmel
Cover of the book Japanese Tourism and Travel Culture by Allan J Kimmel
Cover of the book Foucault by Allan J Kimmel
Cover of the book The Ecology of Welfare by Allan J Kimmel
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy