Psychophysiological Measurement and Meaning

Cognitive and Emotional Processing of Media

Nonfiction, Health & Well Being, Psychology, Research, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Social Science
Cover of the book Psychophysiological Measurement and Meaning by Robert F. Potter, Paul Bolls, Taylor and Francis
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Author: Robert F. Potter, Paul Bolls ISBN: 9781136589102
Publisher: Taylor and Francis Publication: March 12, 2012
Imprint: Routledge Language: English
Author: Robert F. Potter, Paul Bolls
ISBN: 9781136589102
Publisher: Taylor and Francis
Publication: March 12, 2012
Imprint: Routledge
Language: English

This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media.

This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This research volume serves as a comprehensive resource for psychophysiological research on media responses. It addresses the theoretical underpinnings, methodological techniques, and most recent research in this area. It goes beyond current volumes by placing the research techniques within a context of communication processes and effects as a field, and demonstrating how the real-time measurement of physiological responses enhances and complements more traditional measures of psychological effects from media.

This volume introduces readers to the theoretical assumptions of psychophysiology as well as the operational details of collecting psychophysiological data. In addition to discussing specific measures, it includes brief reviews of recent experiments that have used psychophysiological measures to study how the brain processes media. It will serve as a valuable reference for media researchers utilizing these methodologies, or for other researchers needing to understand the theories, history, and methods of psychophysiological research.

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