Public Relations: a Primer for Business Executives

Business & Finance, Business Reference, Business Communication
Cover of the book Public Relations: a Primer for Business Executives by Donald Grunewald, iUniverse
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Donald Grunewald ISBN: 9781440101663
Publisher: iUniverse Publication: November 25, 2008
Imprint: iUniverse Language: English
Author: Donald Grunewald
ISBN: 9781440101663
Publisher: iUniverse
Publication: November 25, 2008
Imprint: iUniverse
Language: English

A Hands-On Book of Ideas, Resources, and Advice on Public Relations

PUBLIC RELATIONS: A Primer for Business Executives,has many practical ideas and advice that will be useful to any business executive who wishes to learn more about Public Relations. It combines an explanation of Public Relations basics with practical help in all the major areas of Public Relations.

Reading this book will help you learn something about how Public Relations developed into a field of vital importance to every business. You will learn the basic concepts of Public Relations. You will learn about the financial cost of Public Relations to any organization. Specifics on how to prepare a news release, on media relations, organizing of Public Relations events, corporate financial Public Relations, and community service are each discussed in separate chapters of this primer. Public Relations is especially important in a crisis situation and Public Relations in crisis management is also discussed in a chapter of this book.

You will also get many ideas of internal communication within an organization and on steps to take to build a favorable corporate image for your company.

This book concludes with a chapter on the digital age of public relations. This chapter provides information and advice on Public Relations use of the internet and electronic media.

PUBLIC RELATIONS: A Primer for Business Executives will open your mind to the knowledge needed to use Public Relations in your business, in your personal career and in charities and other organizations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A Hands-On Book of Ideas, Resources, and Advice on Public Relations

PUBLIC RELATIONS: A Primer for Business Executives,has many practical ideas and advice that will be useful to any business executive who wishes to learn more about Public Relations. It combines an explanation of Public Relations basics with practical help in all the major areas of Public Relations.

Reading this book will help you learn something about how Public Relations developed into a field of vital importance to every business. You will learn the basic concepts of Public Relations. You will learn about the financial cost of Public Relations to any organization. Specifics on how to prepare a news release, on media relations, organizing of Public Relations events, corporate financial Public Relations, and community service are each discussed in separate chapters of this primer. Public Relations is especially important in a crisis situation and Public Relations in crisis management is also discussed in a chapter of this book.

You will also get many ideas of internal communication within an organization and on steps to take to build a favorable corporate image for your company.

This book concludes with a chapter on the digital age of public relations. This chapter provides information and advice on Public Relations use of the internet and electronic media.

PUBLIC RELATIONS: A Primer for Business Executives will open your mind to the knowledge needed to use Public Relations in your business, in your personal career and in charities and other organizations.

More books from iUniverse

Cover of the book Journey to Alternity by Donald Grunewald
Cover of the book Never Better by Donald Grunewald
Cover of the book Because I Am a Woman Under Construction by Donald Grunewald
Cover of the book Brutal Justice by Donald Grunewald
Cover of the book Darling Last Time by Donald Grunewald
Cover of the book Three Months in a Gestapo Prison by Donald Grunewald
Cover of the book Foolproof by Donald Grunewald
Cover of the book Get the Facts by Donald Grunewald
Cover of the book In the Sun by Donald Grunewald
Cover of the book Kill a Killer by Donald Grunewald
Cover of the book Sky Is the Limit by Donald Grunewald
Cover of the book Our First Dog by Donald Grunewald
Cover of the book The Power of Being Yourself by Donald Grunewald
Cover of the book Let Justice Roll by Donald Grunewald
Cover of the book Waramingo's Boys and Other Stories by Donald Grunewald
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy