Qualitative Methods in Business Research

A Practical Guide to Social Research

Business & Finance, Economics, Development & Growth
Cover of the book Qualitative Methods in Business Research by Anne Kovalainen, Päivi Eriksson, SAGE Publications
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Author: Anne Kovalainen, Päivi Eriksson ISBN: 9781473952492
Publisher: SAGE Publications Publication: November 2, 2015
Imprint: SAGE Publications Ltd Language: English
Author: Anne Kovalainen, Päivi Eriksson
ISBN: 9781473952492
Publisher: SAGE Publications
Publication: November 2, 2015
Imprint: SAGE Publications Ltd
Language: English

This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.

 

Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings.  It also:

  • Explores the challenges of working with qualitative data
  • Introduces qualitative methods including interviews, focus groups & ethnography

New to the 2nd edition:

  • The role of digital tools and social media, and how you can use them for data collection
  • 3 new chapters on qualitative content analysis, visual research and publishing research.

Praise for the 1st edition:

`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.

 

Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings.  It also:

New to the 2nd edition:

Praise for the 1st edition:

`Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report

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