Qualitative Research in Digital Environments

A Research Toolkit

Business & Finance, Marketing & Sales, Research, Nonfiction, Social & Cultural Studies, Social Science, Anthropology, Sociology
Cover of the book Qualitative Research in Digital Environments by Alessandro Caliandro, Alessandro Gandini, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Alessandro Caliandro, Alessandro Gandini ISBN: 9781317282181
Publisher: Taylor and Francis Publication: December 8, 2016
Imprint: Routledge Language: English
Author: Alessandro Caliandro, Alessandro Gandini
ISBN: 9781317282181
Publisher: Taylor and Francis
Publication: December 8, 2016
Imprint: Routledge
Language: English

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are ‘retrofitted’ to digital spaces, Qualitative Research in Digital Environments offers researchers a set of ‘digitally native’ tools that are designed for online social environments.

Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of ‘hipsterism’, this text illustrates the practical applications of techniques and tools over the most popular social media environments.

This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are ‘retrofitted’ to digital spaces, Qualitative Research in Digital Environments offers researchers a set of ‘digitally native’ tools that are designed for online social environments.

Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of ‘hipsterism’, this text illustrates the practical applications of techniques and tools over the most popular social media environments.

This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.

More books from Taylor and Francis

Cover of the book Sudden Death: Medicine and Religion in Eighteenth-Century Rome by Alessandro Caliandro, Alessandro Gandini
Cover of the book Tax-funded Politics by Alessandro Caliandro, Alessandro Gandini
Cover of the book Anglo Saxon England and the Norman Conquest by Alessandro Caliandro, Alessandro Gandini
Cover of the book Early Professional Women in Northern Europe, c. 1650-1850 by Alessandro Caliandro, Alessandro Gandini
Cover of the book Tropical Africa by Alessandro Caliandro, Alessandro Gandini
Cover of the book The W.R. Bion Tradition by Alessandro Caliandro, Alessandro Gandini
Cover of the book The First Islamist Republic by Alessandro Caliandro, Alessandro Gandini
Cover of the book Revival: Old English Instruments of Music (1910) by Alessandro Caliandro, Alessandro Gandini
Cover of the book Public Religion and the Politics of Homosexuality in Africa by Alessandro Caliandro, Alessandro Gandini
Cover of the book Science and the Self by Alessandro Caliandro, Alessandro Gandini
Cover of the book Six Lectures on Economic Growth by Alessandro Caliandro, Alessandro Gandini
Cover of the book Predicting the Unthinkable, Anticipating the Impossible by Alessandro Caliandro, Alessandro Gandini
Cover of the book Designing Experiments and Analyzing Data by Alessandro Caliandro, Alessandro Gandini
Cover of the book Geopolitics at the End of the Twentieth Century by Alessandro Caliandro, Alessandro Gandini
Cover of the book The Globalisation of Urban Governance by Alessandro Caliandro, Alessandro Gandini
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy