Quantitative Method-Breviary - SPSS

A problem-oriented reference for market researchers

Business & Finance, Marketing & Sales, Research
Cover of the book Quantitative Method-Breviary - SPSS by Jens K. Perret, Books on Demand
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jens K. Perret ISBN: 9783748186250
Publisher: Books on Demand Publication: November 5, 2018
Imprint: Language: English
Author: Jens K. Perret
ISBN: 9783748186250
Publisher: Books on Demand
Publication: November 5, 2018
Imprint:
Language: English

This breviary likewise addresses students as well as practitioners that are active in quantitative market research and applied statistics and data analysis in particular. It provides a pragmatic summary of all the most commonly implemented statistical methods and their implementation in the standard software package SPSS. Aside from an overview over the different methods, their practical use and support in interpreting the results the breviary provides a decision support sheet for finding the most suitable method to solve specific problems. It is completed by a set of video tutorials demonstrating the different methods in practical applications. The breviary supports practitioners in market research as a comprehensive reference book as well as students in their data analyses during term papers of theses.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This breviary likewise addresses students as well as practitioners that are active in quantitative market research and applied statistics and data analysis in particular. It provides a pragmatic summary of all the most commonly implemented statistical methods and their implementation in the standard software package SPSS. Aside from an overview over the different methods, their practical use and support in interpreting the results the breviary provides a decision support sheet for finding the most suitable method to solve specific problems. It is completed by a set of video tutorials demonstrating the different methods in practical applications. The breviary supports practitioners in market research as a comprehensive reference book as well as students in their data analyses during term papers of theses.

More books from Books on Demand

Cover of the book Die besten Witze und Sprüche für Nerds und Geeks by Jens K. Perret
Cover of the book Die Germanenkriege der frühen römischen Kaiserzeit zwischen Weser und Elbe by Jens K. Perret
Cover of the book Histoires de sexe intenses avec des MILF : les femmes mûres savent y faire ! by Jens K. Perret
Cover of the book Faschinenmesser by Jens K. Perret
Cover of the book Ça roule le Tour by Jens K. Perret
Cover of the book Ganzheitlich gesund gelacht by Jens K. Perret
Cover of the book IMMO Coach by Jens K. Perret
Cover of the book Business as Usual by Jens K. Perret
Cover of the book Personalbilanz Lesebogen 67 Startup - Bonität mit Intellektuellem Kapital by Jens K. Perret
Cover of the book True Detective Stories from the Archives of the Pinkertons by Jens K. Perret
Cover of the book Im Land des Lächelns by Jens K. Perret
Cover of the book Mietrecht für Makler by Jens K. Perret
Cover of the book Pacifier Alarm...we're having a Baby by Jens K. Perret
Cover of the book Sophist by Jens K. Perret
Cover of the book Die Entstehung des Papas by Jens K. Perret
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy