Radios Niche Marketing Revolution FutureSell

Nonfiction, Reference & Language, Language Arts, Communication
Cover of the book Radios Niche Marketing Revolution FutureSell by Ashley Herweg, Godfrey Herweg, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Ashley Herweg, Godfrey Herweg ISBN: 9781136026812
Publisher: Taylor and Francis Publication: June 30, 1997
Imprint: Routledge Language: English
Author: Ashley Herweg, Godfrey Herweg
ISBN: 9781136026812
Publisher: Taylor and Francis
Publication: June 30, 1997
Imprint: Routledge
Language: English

Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the way they present their products, promotions, and marketing strategies.

FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations.

Your clients don't want to buy advertising¦period. They do, however, want to sell their products and services. Your advertisers' markets are also fragmenting. Cutting-edge companies now seek ways to learn their customers' smallest needs and cater to their customers' perceptions. Yet, very few businesses or ad agencies know how to conduct niche or one-to-one marketing. With the techniques introduced in this book, you can create new revenue streams while upgrading your largest advertisers.

The ideas you'll encounter work for multi-national media conglomerates, stations in small markets, and duopolies in any market size. Owners, group heads, managers, salespeople, programmers, copywriters, and office staff will gain valuable insight to make their jobs easier and more productive. Radio people, ad agency executives, and advertisers will discover a money-making glimpse into the future.

Godfrey W. and Ashley Page Herweg are radio management consultants, international seminar leaders, sales trainers, and researchers specializing in niche marketing and focus group studies. They have successful backgrounds in, radio, television, and print production, and media buying and sales at the international, national, regional, and local levels. The Herwegs have owned, operated, and managed radio stations in small, medium, and large markets. The Herwegs have also co-authored, Making More Money Selling Radio Advertising Without Numbers and Recruiting, Interviewing, Hiring, and Developing SUPERIOR SALESPEOPLE

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Radio's niche marketing revolution evolved to address the problems of market fragmentation. These problems are responsible for steep declines in traditional media revenues. Market fragmentation, happening in every market across the globe, has led marketers and media into the new era of niche marketing. Mass-marketing strategies are obsolete. Radio, cable (wired and unwired), and television are being forced to alter the way they present their products, promotions, and marketing strategies.

FutureSell provides radio professionals with the advanced skills and systems to turn niche marketing into a profitable approach for their own stations.

Your clients don't want to buy advertising¦period. They do, however, want to sell their products and services. Your advertisers' markets are also fragmenting. Cutting-edge companies now seek ways to learn their customers' smallest needs and cater to their customers' perceptions. Yet, very few businesses or ad agencies know how to conduct niche or one-to-one marketing. With the techniques introduced in this book, you can create new revenue streams while upgrading your largest advertisers.

The ideas you'll encounter work for multi-national media conglomerates, stations in small markets, and duopolies in any market size. Owners, group heads, managers, salespeople, programmers, copywriters, and office staff will gain valuable insight to make their jobs easier and more productive. Radio people, ad agency executives, and advertisers will discover a money-making glimpse into the future.

Godfrey W. and Ashley Page Herweg are radio management consultants, international seminar leaders, sales trainers, and researchers specializing in niche marketing and focus group studies. They have successful backgrounds in, radio, television, and print production, and media buying and sales at the international, national, regional, and local levels. The Herwegs have owned, operated, and managed radio stations in small, medium, and large markets. The Herwegs have also co-authored, Making More Money Selling Radio Advertising Without Numbers and Recruiting, Interviewing, Hiring, and Developing SUPERIOR SALESPEOPLE

More books from Taylor and Francis

Cover of the book Critical Perspectives on Leadership by Ashley Herweg, Godfrey Herweg
Cover of the book The Political and Economic Thought of the Young Keynes by Ashley Herweg, Godfrey Herweg
Cover of the book Project Management for the Pharmaceutical Industry by Ashley Herweg, Godfrey Herweg
Cover of the book The Metaphysics of Powers by Ashley Herweg, Godfrey Herweg
Cover of the book The Routledge History of Slavery by Ashley Herweg, Godfrey Herweg
Cover of the book Reason and Rationality in Health and Human Services Delivery by Ashley Herweg, Godfrey Herweg
Cover of the book Film, Form, and Culture by Ashley Herweg, Godfrey Herweg
Cover of the book And We're All Brothers: Singing in Yiddish in Contemporary North America by Ashley Herweg, Godfrey Herweg
Cover of the book Romans, Barbarians, and the Transformation of the Roman World by Ashley Herweg, Godfrey Herweg
Cover of the book Social Change And Political Transformation by Ashley Herweg, Godfrey Herweg
Cover of the book B F Skinner by Ashley Herweg, Godfrey Herweg
Cover of the book The Battle of Lechfeld and its Aftermath, August 955 by Ashley Herweg, Godfrey Herweg
Cover of the book Hardship & Health Womens Lives by Ashley Herweg, Godfrey Herweg
Cover of the book Theory Collectve Behav Ils 258 by Ashley Herweg, Godfrey Herweg
Cover of the book Handbook of Defence Politics by Ashley Herweg, Godfrey Herweg
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy