Railway Photographic Advertising in Britain, 1900-1939

Nonfiction, History, European General, British
Cover of the book Railway Photographic Advertising in Britain, 1900-1939 by Alexander Medcalf, Springer International Publishing
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Author: Alexander Medcalf ISBN: 9783319708577
Publisher: Springer International Publishing Publication: March 6, 2018
Imprint: Palgrave Macmillan Language: English
Author: Alexander Medcalf
ISBN: 9783319708577
Publisher: Springer International Publishing
Publication: March 6, 2018
Imprint: Palgrave Macmillan
Language: English

This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.

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This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.

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