Raj Rhapsodies: Tourism, Heritage and the Seduction of History

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Raj Rhapsodies: Tourism, Heritage and the Seduction of History by , Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9781317071617
Publisher: Taylor and Francis Publication: March 23, 2016
Imprint: Routledge Language: English
Author:
ISBN: 9781317071617
Publisher: Taylor and Francis
Publication: March 23, 2016
Imprint: Routledge
Language: English

Heritage is a prized cultural commodity in the marketing of tourism destinations. Particular aspects of heritage are often more actively promoted, with others played down. The representation of heritage in tourism as static and timeless, derived since time immemorial from a distant past, is seductive. In Asia, a major part of the tourism market lies in the sale and consumption of highly orientalized images and versions of culture and history. In India’s marketing discourse, the state of Rajasthan symbolizes the nation in its heritage-laden, traditional and most authentic form. These images draw heavily on the British period in India - the Raj. In one sense, this vision of Rajasthan is ennobling, highlighting moments of cultural pride. In another sense, it demeans, by omitting and obscuring salient features of contemporary life. This fascinating book explores the cultural politics of tourism through interdisciplinary perspectives. Carol E. Henderson and Maxine Weisgrau demonstrate that tourism heritage privileges elite histories that recapitulate colonial relationships, compelling non-elites to collude in these narratives of subordination even as they advance their own alternative visions of history.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Heritage is a prized cultural commodity in the marketing of tourism destinations. Particular aspects of heritage are often more actively promoted, with others played down. The representation of heritage in tourism as static and timeless, derived since time immemorial from a distant past, is seductive. In Asia, a major part of the tourism market lies in the sale and consumption of highly orientalized images and versions of culture and history. In India’s marketing discourse, the state of Rajasthan symbolizes the nation in its heritage-laden, traditional and most authentic form. These images draw heavily on the British period in India - the Raj. In one sense, this vision of Rajasthan is ennobling, highlighting moments of cultural pride. In another sense, it demeans, by omitting and obscuring salient features of contemporary life. This fascinating book explores the cultural politics of tourism through interdisciplinary perspectives. Carol E. Henderson and Maxine Weisgrau demonstrate that tourism heritage privileges elite histories that recapitulate colonial relationships, compelling non-elites to collude in these narratives of subordination even as they advance their own alternative visions of history.

More books from Taylor and Francis

Cover of the book Adolescence, Sexuality, and the Criminal Law by
Cover of the book Embracing Sexuality: Authority and Experience in the Catholic Church by
Cover of the book Social Psychology and Human Values by
Cover of the book The Legal Protection of Women From Violence by
Cover of the book The Malaspina Expedition 1789-1794 / ... / Volume II / Panama to the Philippines by
Cover of the book Aesthetics and Environment by
Cover of the book Egyptian Relgion by
Cover of the book The Spanish Match by
Cover of the book From Modernist Entombment to Postmodernist Exhumation by
Cover of the book Globalisation and the Challenge to Criminology by
Cover of the book Argumentation by
Cover of the book Assembling Health Rights in Global Context by
Cover of the book Heritage Interpretation by
Cover of the book Acts of Rebellion by
Cover of the book The Languages of West Africa by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy