Readings in Advertising, Society, and Consumer Culture

Nonfiction, Social & Cultural Studies, Political Science, Politics, Economic Policy, Business & Finance
Cover of the book Readings in Advertising, Society, and Consumer Culture by Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley, Taylor and Francis
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Author: Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley ISBN: 9781317461357
Publisher: Taylor and Francis Publication: December 18, 2014
Imprint: Routledge Language: English
Author: Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
ISBN: 9781317461357
Publisher: Taylor and Francis
Publication: December 18, 2014
Imprint: Routledge
Language: English

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

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