Readings in Advertising, Society, and Consumer Culture

Nonfiction, Social & Cultural Studies, Political Science, Politics, Economic Policy, Business & Finance
Cover of the book Readings in Advertising, Society, and Consumer Culture by Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley ISBN: 9781317461357
Publisher: Taylor and Francis Publication: December 18, 2014
Imprint: Routledge Language: English
Author: Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
ISBN: 9781317461357
Publisher: Taylor and Francis
Publication: December 18, 2014
Imprint: Routledge
Language: English

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.

More books from Taylor and Francis

Cover of the book Battles Over Free Trade, Volume 2 by Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
Cover of the book The Moral Foundations of the Youth Justice System by Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
Cover of the book Internet and Change by Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
Cover of the book Early English Viols: Instruments, Makers and Music by Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
Cover of the book Equity in English Renaissance Literature by Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
Cover of the book Towards a New Development Paradigm in Twenty-First Century China by Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
Cover of the book Contemporary Research in Music Learning Across the Lifespan by Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
Cover of the book Routledge Revivals: Homosexuality: A Research Guide (1987) by Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
Cover of the book The Right to Water by Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
Cover of the book Educating Children with AD/HD by Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
Cover of the book Learning for Leadership by Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
Cover of the book Terror and Taboo by Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
Cover of the book Documents concerning English Voyages to the Spanish Main, 1569-1580 by Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
Cover of the book Equity and Trusts by Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
Cover of the book Global Value Chains and the Missing Links by Roxanne Hovland, Joyce M. Wolburg, Eric E. Haley
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy