Ready to Launch: Practical Steps for Starting Your Business

Ready to Launch: Practical Steps for Starting Your Business uses business examples and practical business information to educate future and new entrepreneurs about the steps needed to turn ideas into successful business ventures. This book is aimed at "homepreneurs," business owners who work from kitchen tables, basement offices and back porches. Homepreneurs are people who leave traditional jobs due to economic conditions, the need for flexibility or just the desire to follow their dreams. This book provides practical business information for business success. Explore the viability of a business idea by evaluating market forces. Learn about the importance of choosing a business structure that supports business goals, developing a marketing plan to highlight core competencies and practicing ethical decision-making. Throughout the book are real-life stories about the challenges business owners faced and how they overcame roadblocks to success. By learning from the mistakes and successes of others, future entrepreneurs can make good decisions as they develop their business plans. This book is written to inspire entrepreneurs to look beyond their preconceived notions about business and explore the potential for their own success. Above all, this book will inspire people with a dream to be ambitious and take the risk to bring their dream to life.