Reborn in the USA

Michael Golden, CEO of Smith & Wesson, has improved marketing, introduced new product lines, including hunting and military rifles, and acquired companies to expand into new markets, such as facility security. Here, he focuses on the elements of the comeback -- from the development of a strong management team and the commissioning of brand research to the wholesale revamping of the sales force -- and draws from them seven management lessons applicable to businesses of every size and variety.