Recalling Political Messages: About the Framing of a Presidential Speech and Its Subsequent News Coverage

Nonfiction, Entertainment, Drama, Anthologies
Cover of the book Recalling Political Messages: About the Framing of a Presidential Speech and Its Subsequent News Coverage by Sophia Schulze, GRIN Verlag
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sophia Schulze ISBN: 9783656335740
Publisher: GRIN Verlag Publication: December 17, 2012
Imprint: GRIN Verlag Language: English
Author: Sophia Schulze
ISBN: 9783656335740
Publisher: GRIN Verlag
Publication: December 17, 2012
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2011 in the subject American Studies - Miscellaneous, grade: 1,0, Free University of Berlin (John-F.-Kennedy-Institut ), course: The Media and Public Opinion in US Foreign Policy, language: English, abstract: It is widely known that the public in the U.S. counts on the mass media to get information about political affairs these days (Pew Research Center 2010: 1), not only because it is hardly possible for people to gather all the political information they get from the media by themselves but also because political issues are usually very complex and difficult to compre-hend without any guidance (cf. Berinsky/Kinder 2006: 641). What the public knows about politics - which is the basis of public debate and can shape public opinion - therefore depends to a large extent on what journalists convey in the news (cf. Simon/Xenos 2010: 363; de Vreese 2005: 51). This is also a crucial fact for political actors because they have to take the media into account whenever they want to convey a message or opinion about a political con-cern to the public. Among the most important messages from political actors to the people are presidential speeches because they very often include vital decisions for the country or new strategies in an ongoing conflict. By giving a speech to the nation a president can not only justify political plans but also shape those plans in a way that makes them worthy of support among the public and the Congress. Thus, a president's 'message is constructed in such a way as to contain certain associations rather than others' (Simon/Xenos 2010: 367) in order to accentuate aspects of the message that the president thinks are likely to attract support. This is called framing and serves the purpose of promoting a certain 'interpretation and evaluation' of a political issue by an audience (Entman 2004: 26). However, unless people watch the speeches themselves, a president cannot entirely determine how the public perceives the content of a speech. Whether a presidential speech comes across the way a president communicated it, depends heavily on whether journalists pick up the president's framing and put the emphasis on the same information that the president did. If the media doesn't do that, the public might not judge the political matter the way a president intended, which could result in less support for a policy.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2011 in the subject American Studies - Miscellaneous, grade: 1,0, Free University of Berlin (John-F.-Kennedy-Institut ), course: The Media and Public Opinion in US Foreign Policy, language: English, abstract: It is widely known that the public in the U.S. counts on the mass media to get information about political affairs these days (Pew Research Center 2010: 1), not only because it is hardly possible for people to gather all the political information they get from the media by themselves but also because political issues are usually very complex and difficult to compre-hend without any guidance (cf. Berinsky/Kinder 2006: 641). What the public knows about politics - which is the basis of public debate and can shape public opinion - therefore depends to a large extent on what journalists convey in the news (cf. Simon/Xenos 2010: 363; de Vreese 2005: 51). This is also a crucial fact for political actors because they have to take the media into account whenever they want to convey a message or opinion about a political con-cern to the public. Among the most important messages from political actors to the people are presidential speeches because they very often include vital decisions for the country or new strategies in an ongoing conflict. By giving a speech to the nation a president can not only justify political plans but also shape those plans in a way that makes them worthy of support among the public and the Congress. Thus, a president's 'message is constructed in such a way as to contain certain associations rather than others' (Simon/Xenos 2010: 367) in order to accentuate aspects of the message that the president thinks are likely to attract support. This is called framing and serves the purpose of promoting a certain 'interpretation and evaluation' of a political issue by an audience (Entman 2004: 26). However, unless people watch the speeches themselves, a president cannot entirely determine how the public perceives the content of a speech. Whether a presidential speech comes across the way a president communicated it, depends heavily on whether journalists pick up the president's framing and put the emphasis on the same information that the president did. If the media doesn't do that, the public might not judge the political matter the way a president intended, which could result in less support for a policy.

More books from GRIN Verlag

Cover of the book Therapeutisches Reiten mit schizophren erkrankten Patienten by Sophia Schulze
Cover of the book 'Jeder Türke wird als Baby geboren'. Kriegsdienstverweigerung in der Türkei als soziale Bewegung? by Sophia Schulze
Cover of the book Die drei Grundpositionen der deutschen Außenpolitik unmittelbar nach dem 2. Weltkrieg by Sophia Schulze
Cover of the book Erfahrungskurvenkonzept - Entstehung und aktuelle Fortentwicklung by Sophia Schulze
Cover of the book Familienerziehung im historischen Wandel by Sophia Schulze
Cover of the book Gewalt gegen Pflegende. Gewaltprävention und Gewaltintervention in der Pflegebranche by Sophia Schulze
Cover of the book Meaning and Intension of Slang Terms in American Rap Music by Sophia Schulze
Cover of the book Umbanda in Brasilien by Sophia Schulze
Cover of the book Soziale Deutungsmuster der ostdeutschen Jugendlichen by Sophia Schulze
Cover of the book Benchmarking - die einfachste Form von anderen zu lernen by Sophia Schulze
Cover of the book Ursachen für die Einschränkungen junger Frauen in ihrer Berufswahl by Sophia Schulze
Cover of the book Evaluation von Instrumenten des Supply Chain Controllings in ausgewählten Branchen by Sophia Schulze
Cover of the book Der Marienaltar des Germanischen Nationalmuseum Nürnberg - Versuch einer Rekonstruktion des Gesamtprogramms by Sophia Schulze
Cover of the book Entscheidungsfindung und Planungsverfahren der Unternehmensführung: Darstellung der praktischen Anwendung in der Montageplanung by Sophia Schulze
Cover of the book Wie erstelle ich einen Fragebogen für eine empirische Forschungsarbeit? by Sophia Schulze
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy