Reinventing Professional Services

Building Your Business in the Digital Marketplace

Business & Finance, Career Planning & Job Hunting, Consulting
Cover of the book Reinventing Professional Services by Ari Kaplan, Wiley
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Author: Ari Kaplan ISBN: 9781118097526
Publisher: Wiley Publication: May 18, 2011
Imprint: Wiley Language: English
Author: Ari Kaplan
ISBN: 9781118097526
Publisher: Wiley
Publication: May 18, 2011
Imprint: Wiley
Language: English

How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life

The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment.

From Ari Kaplan—a recognized advisor on business and career development— Reinventing Professional Services: Building Your Business in the Digital Marketplaceoffers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures.

  • Details the importance of offering resources instead of simply selling
  • Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery
  • Offers advice readers can immediately use to strengthen client relationships

Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field—from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

How engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life

The technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment.

From Ari Kaplan—a recognized advisor on business and career development— Reinventing Professional Services: Building Your Business in the Digital Marketplaceoffers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures.

Written in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field—from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.

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