Reinventing the Latino Television Viewer

Language, Ideology, and Practice

Nonfiction, Reference & Language, Language Arts, Communication, Social & Cultural Studies, Social Science, Cultural Studies, Ethnic Studies
Cover of the book Reinventing the Latino Television Viewer by Christopher Chávez, Lexington Books
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Author: Christopher Chávez ISBN: 9781498506649
Publisher: Lexington Books Publication: October 30, 2015
Imprint: Lexington Books Language: English
Author: Christopher Chávez
ISBN: 9781498506649
Publisher: Lexington Books
Publication: October 30, 2015
Imprint: Lexington Books
Language: English

Reinventing the Latino Television Viewer: Language, Ideology, and Practice examines how the relationship between language, power, and industry practice is reshaping the very concept of Hispanic television. Chávez argues that as established mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population, leading to auspicious forms of erasure that challenge the legitimacy of Spanish altogether. This book presents the integration of English into the Hispanic television space not as an entirely new phenomenon, but rather as an extension of two ongoing practices within the television industry—the exploitation of consumer markets and the suppression of Latino forms of speech.

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Reinventing the Latino Television Viewer: Language, Ideology, and Practice examines how the relationship between language, power, and industry practice is reshaping the very concept of Hispanic television. Chávez argues that as established mainstream networks enter the Hispanic television space, they are redefining the Latino audience in ways that more closely resemble the mainstream population, leading to auspicious forms of erasure that challenge the legitimacy of Spanish altogether. This book presents the integration of English into the Hispanic television space not as an entirely new phenomenon, but rather as an extension of two ongoing practices within the television industry—the exploitation of consumer markets and the suppression of Latino forms of speech.

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