Reinventing the Wheel

The Science of Creating Lifetime Customers

Nonfiction, Sports, Cycling, Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business
Cover of the book Reinventing the Wheel by Chris Zane, BenBella Books, Inc.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Chris Zane ISBN: 9781935618867
Publisher: BenBella Books, Inc. Publication: March 1, 2011
Imprint: BenBella Books Language: English
Author: Chris Zane
ISBN: 9781935618867
Publisher: BenBella Books, Inc.
Publication: March 1, 2011
Imprint: BenBella Books
Language: English
When Chris Zane bought his bicycle shop at age 16, his business struggled until he discovered the secret that catapulted his store into one of the largest in the country. His secret? Provide unbelievable, over the top, excessively generous customer service.

Chris Zane isn’t a management consultant or professor preaching a theory of customer service; he’s a hands-on entrepreneur whose customer service approach has yielded enormous success. Zane has become a business celebrity, including being featured in the most recent round of American Express television ads.

Featured in the New York Times and in Associated Press articles and bestowed numerous awards for its unique business practices and outstanding customer relations, Zane’s Cycles has produced ideas thought by many to be pie-in-the-sky. But these counterintuitive concepts have proven to be hard-headed and effective. For example, Zane’s offers a trade-in program for families who can turn in bicycles their kids have outgrown for a 100 percent credit toward new ones. Initially thought impossibly generous, this program has proven to be good business. Experience and a clear understanding of the lifetime value of a customer makes this program, and many others Zane’s implements, work.

In Reinventing the Wheel, commonly overlooked elements that make a business exceptional are revealed. Zane produces a case study unlike any other-one that shows the importance of investing in customers and employees and how businesses are really selling experiences, not products. His philosophies and tried-and-true methods of guerilla marketing will show entrepreneurs and business owners how to knock out the competition while thriving in any kind of economy and doing good for the community along the way.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
When Chris Zane bought his bicycle shop at age 16, his business struggled until he discovered the secret that catapulted his store into one of the largest in the country. His secret? Provide unbelievable, over the top, excessively generous customer service.

Chris Zane isn’t a management consultant or professor preaching a theory of customer service; he’s a hands-on entrepreneur whose customer service approach has yielded enormous success. Zane has become a business celebrity, including being featured in the most recent round of American Express television ads.

Featured in the New York Times and in Associated Press articles and bestowed numerous awards for its unique business practices and outstanding customer relations, Zane’s Cycles has produced ideas thought by many to be pie-in-the-sky. But these counterintuitive concepts have proven to be hard-headed and effective. For example, Zane’s offers a trade-in program for families who can turn in bicycles their kids have outgrown for a 100 percent credit toward new ones. Initially thought impossibly generous, this program has proven to be good business. Experience and a clear understanding of the lifetime value of a customer makes this program, and many others Zane’s implements, work.

In Reinventing the Wheel, commonly overlooked elements that make a business exceptional are revealed. Zane produces a case study unlike any other-one that shows the importance of investing in customers and employees and how businesses are really selling experiences, not products. His philosophies and tried-and-true methods of guerilla marketing will show entrepreneurs and business owners how to knock out the competition while thriving in any kind of economy and doing good for the community along the way.

More books from BenBella Books, Inc.

Cover of the book The Munchkin Book by Chris Zane
Cover of the book The Actor's Life by Chris Zane
Cover of the book The Man Who Folded Himself by Chris Zane
Cover of the book Singularity Rising by Chris Zane
Cover of the book The Mindful Vegan by Chris Zane
Cover of the book Virtual Freedom by Chris Zane
Cover of the book Through the Eye of the Tiger by Chris Zane
Cover of the book The Psychology of the Simpsons by Chris Zane
Cover of the book I Choo-Choo-Choose You! by Chris Zane
Cover of the book The Miami Mediterranean Diet by Chris Zane
Cover of the book Blissful Basil by Chris Zane
Cover of the book Food Over Medicine by Chris Zane
Cover of the book Screw the Valley: Raleigh-Durham Edition by Chris Zane
Cover of the book The One Peaceful World Cookbook by Chris Zane
Cover of the book A Visitor's Guide to Mystic Falls by Chris Zane
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy