Reputation Economics

Why Who You Know Is Worth More Than What You Have

Nonfiction, Computers, Internet, Electronic Commerce, Business & Finance, Marketing & Sales
Cover of the book Reputation Economics by Joshua Klein, St. Martin's Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Joshua Klein ISBN: 9781137387011
Publisher: St. Martin's Press Publication: November 5, 2013
Imprint: St. Martin's Press Language: English
Author: Joshua Klein
ISBN: 9781137387011
Publisher: St. Martin's Press
Publication: November 5, 2013
Imprint: St. Martin's Press
Language: English

As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. Joshua Klein's Reputation Economics asks these crucial questions: But what if there were a way to harness the power of these new technologies to empower the individual and entrepreneur? What if it turned out that David was actually better suited to navigate this new realm of reputation than Goliath? And what if he ushered in a new age of business in which reputation, rather than money, was the strongest currency of all? This is all currently happening online already.

Welcome to the age of Reputation Economics:

-Where Avis is currently discounting car rentals based on Twitter followers

-Where Carnival Cruise Lines are offering free upgrades based on a Klout score

-Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online

-Where Klout scores are being used to vet job applications
The value of individual reputation is already radically changing the way business is done.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

As the internet has increasingly become more social, the value of individual reputations has risen, and a new currency based on reputation has been created. This means that not only are companies tracking what an individual is tweeting and what sites they spend the most time on, but they're using this knowledge to predict the consumer's future behavior. And a world in which Target knows that a woman is pregnant before she does, or where a person gets a job (or loses one) based on his high school hijinx is a scary one indeed. Joshua Klein's Reputation Economics asks these crucial questions: But what if there were a way to harness the power of these new technologies to empower the individual and entrepreneur? What if it turned out that David was actually better suited to navigate this new realm of reputation than Goliath? And what if he ushered in a new age of business in which reputation, rather than money, was the strongest currency of all? This is all currently happening online already.

Welcome to the age of Reputation Economics:

-Where Avis is currently discounting car rentals based on Twitter followers

-Where Carnival Cruise Lines are offering free upgrades based on a Klout score

-Where Amazon and Microsoft are a short way away from dynamically pricing their goods based on a consumer's reach and reputation online

-Where Klout scores are being used to vet job applications
The value of individual reputation is already radically changing the way business is done.

More books from St. Martin's Press

Cover of the book Two + One = Ecstasy by Joshua Klein
Cover of the book Dead in the Water by Joshua Klein
Cover of the book The Donut Shop Collection, Books 1-3 by Joshua Klein
Cover of the book Managing in the Next Society by Joshua Klein
Cover of the book 101 Damnations by Joshua Klein
Cover of the book The Good Boy by Joshua Klein
Cover of the book Bayou Moon by Joshua Klein
Cover of the book Jason Biggs by Joshua Klein
Cover of the book Dead Water by Joshua Klein
Cover of the book Finger Lickin' Fifteen by Joshua Klein
Cover of the book Effigy by Joshua Klein
Cover of the book The Six-Day Financial Makeover by Joshua Klein
Cover of the book Dodie Goes Shopping by Joshua Klein
Cover of the book Short-Term Trading in the New Stock Market by Joshua Klein
Cover of the book The More They Disappear by Joshua Klein
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy