Reputation Risk and Globalisation

Exploring the Idea of a Self-Regulating Corporation

Business & Finance, Business Reference, Business Ethics
Cover of the book Reputation Risk and Globalisation by Terry O’Callaghan, Edward Elgar Publishing
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Author: Terry O’Callaghan ISBN: 9781786431745
Publisher: Edward Elgar Publishing Publication: October 28, 2016
Imprint: Language: English
Author: Terry O’Callaghan
ISBN: 9781786431745
Publisher: Edward Elgar Publishing
Publication: October 28, 2016
Imprint:
Language: English
Recently, multinational corporations have begun to reinvent themselves as socially responsible actors. This is largely in response to activist pressure. These activists have perceptively understood the link between corporate success and corporate behaviour. Corporate self-regulation has emerged as an important mechanism to counter this activist pressure. The author argues that corporations have a capacity for self-regulation because their reputation is critical to their success. As such, reputation is beginning to discipline corporate behaviour. The book first explores the link between corporate reputation, corporate behaviour and self-regulation. The author then compares and contrasts various studies of multinational corporations that have sought to self-regulate.
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Recently, multinational corporations have begun to reinvent themselves as socially responsible actors. This is largely in response to activist pressure. These activists have perceptively understood the link between corporate success and corporate behaviour. Corporate self-regulation has emerged as an important mechanism to counter this activist pressure. The author argues that corporations have a capacity for self-regulation because their reputation is critical to their success. As such, reputation is beginning to discipline corporate behaviour. The book first explores the link between corporate reputation, corporate behaviour and self-regulation. The author then compares and contrasts various studies of multinational corporations that have sought to self-regulate.

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