Research in International Marketing (RLE International Business)

Business & Finance, Economics, International, Nonfiction, Reference & Language, Reference
Cover of the book Research in International Marketing (RLE International Business) by , Taylor and Francis
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Author: ISBN: 9781135124342
Publisher: Taylor and Francis Publication: April 2, 2013
Imprint: Routledge Language: English
Author:
ISBN: 9781135124342
Publisher: Taylor and Francis
Publication: April 2, 2013
Imprint: Routledge
Language: English

This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

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This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers’ and the special problems for firm strategy and organisation arising from the internationalisation process.

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