Research Strategies for Small Businesses

Business & Finance, Career Planning & Job Hunting, Small Business
Cover of the book Research Strategies for Small Businesses by Don E. Gudmundson, Taylor and Francis
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Author: Don E. Gudmundson ISBN: 9781134861934
Publisher: Taylor and Francis Publication: July 22, 2016
Imprint: Routledge Language: English
Author: Don E. Gudmundson
ISBN: 9781134861934
Publisher: Taylor and Francis
Publication: July 22, 2016
Imprint: Routledge
Language: English

This book, originally published in 1996, develops a model of information gathering for small businesses. Whilst all small business owners gather and process some information, the quality and types of information gathered is limited. Size and resource constraints force small business owners to make difficult decisions related to the research that they conduct. The model developed in this book is tested in part through a study of the information gathering practices of small owners/managers in the landscaping industry in Wisconsin, USA.

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This book, originally published in 1996, develops a model of information gathering for small businesses. Whilst all small business owners gather and process some information, the quality and types of information gathered is limited. Size and resource constraints force small business owners to make difficult decisions related to the research that they conduct. The model developed in this book is tested in part through a study of the information gathering practices of small owners/managers in the landscaping industry in Wisconsin, USA.

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