Researching UX: Analytics

Understanding Is the Heart of Great UX

Nonfiction, Computers, Advanced Computing, Programming, User Interfaces, Internet, Web Development, Web Site Design
Cover of the book Researching UX: Analytics by Luke Hay, SitePoint
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Author: Luke Hay ISBN: 9781492018414
Publisher: SitePoint Publication: January 10, 2017
Imprint: SitePoint Language: English
Author: Luke Hay
ISBN: 9781492018414
Publisher: SitePoint
Publication: January 10, 2017
Imprint: SitePoint
Language: English

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics.

This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers:

  • why you need to gather analytics data for your UX projects
  • getting set up with analytics tools
  • analyzing data
  • how to find problems in your analytics
  • using analytics to aid user research, measure and report on outcomes

By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an "analytics first" approach to your UX projects.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Good UX is based on evidence. Qualitative evidence, such as user testing and field research, can only get you so far. To get the full picture of how users are engaging with your website or app, you'll need to use quantitative evidence in the form of analytics.

This book will show you, step by step, how you can use website and app analytics data to inform design choices and definitively improve user experience. Offering practical guidelines, with plenty of detailed examples, this book covers:

By the end of this book, you'll have a strong understanding of the important role analytics plays in the UX process. It will inspire you to take an "analytics first" approach to your UX projects.

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