Restaurant Chains in China

The Dilemma of Standardisation versus Authenticity

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel, Nonfiction, Social & Cultural Studies, Political Science
Cover of the book Restaurant Chains in China by Guojun Zeng, Henk J. de Vries, Frank M. Go, Springer Singapore
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Guojun Zeng, Henk J. de Vries, Frank M. Go ISBN: 9789811309861
Publisher: Springer Singapore Publication: October 12, 2018
Imprint: Palgrave Macmillan Language: English
Author: Guojun Zeng, Henk J. de Vries, Frank M. Go
ISBN: 9789811309861
Publisher: Springer Singapore
Publication: October 12, 2018
Imprint: Palgrave Macmillan
Language: English

This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox.  The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, they seemingly contradict each other leading to suppliers facing an authenticity-standardization paradox.  The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China. This book will be of interest to scholars, business owners, and consultants.

More books from Springer Singapore

Cover of the book Man–Machine–Environment System Engineering by Guojun Zeng, Henk J. de Vries, Frank M. Go
Cover of the book Trade Liberalisation, Economic Growth and Environmental Externalities by Guojun Zeng, Henk J. de Vries, Frank M. Go
Cover of the book Recent Trends in Physics of Material Science and Technology by Guojun Zeng, Henk J. de Vries, Frank M. Go
Cover of the book Copulas and Its Application in Hydrology and Water Resources by Guojun Zeng, Henk J. de Vries, Frank M. Go
Cover of the book Geological Disaster Monitoring Based on Sensor Networks by Guojun Zeng, Henk J. de Vries, Frank M. Go
Cover of the book First Ten Years of Hinode Solar On-Orbit Observatory by Guojun Zeng, Henk J. de Vries, Frank M. Go
Cover of the book DJ-1/PARK7 Protein by Guojun Zeng, Henk J. de Vries, Frank M. Go
Cover of the book Continuing Professional Education in Australia by Guojun Zeng, Henk J. de Vries, Frank M. Go
Cover of the book Measuring Quality of Undergraduate Education in Japan by Guojun Zeng, Henk J. de Vries, Frank M. Go
Cover of the book New Media and China's Social Development by Guojun Zeng, Henk J. de Vries, Frank M. Go
Cover of the book New Acoustics Based on Metamaterials by Guojun Zeng, Henk J. de Vries, Frank M. Go
Cover of the book China’s Last Jesuit by Guojun Zeng, Henk J. de Vries, Frank M. Go
Cover of the book Quantum Theory and Symmetries with Lie Theory and Its Applications in Physics Volume 1 by Guojun Zeng, Henk J. de Vries, Frank M. Go
Cover of the book Self-Determination & Constitution Making in Nepal by Guojun Zeng, Henk J. de Vries, Frank M. Go
Cover of the book Temporal Climatology and Anomalous Weather Analysis by Guojun Zeng, Henk J. de Vries, Frank M. Go
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy