Retail and Marketing Channels (RLE Retailing and Distribution)

Nonfiction, Reference & Language, Reference, Business & Finance
Cover of the book Retail and Marketing Channels (RLE Retailing and Distribution) by , Taylor and Francis
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Author: ISBN: 9781136245725
Publisher: Taylor and Francis Publication: October 2, 2012
Imprint: Routledge Language: English
Author:
ISBN: 9781136245725
Publisher: Taylor and Francis
Publication: October 2, 2012
Imprint: Routledge
Language: English

Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.

This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels.

First published 1989.

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Retailer’s buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.

This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distributor relationship as well as analyses of specific aspects of channel control and management. Finally, the book assesses the implications of new developments in the evolution of marketing channels.

First published 1989.

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