Rethinking Marketing

Sustainable Marketing Enterprise in Asia

Business & Finance, Marketing & Sales, International
Cover of the book Rethinking Marketing by Philip Kotler, Pearson Education
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Author: Philip Kotler ISBN: 9780133410198
Publisher: Pearson Education Publication: December 11, 2012
Imprint: FT Press Language: English
Author: Philip Kotler
ISBN: 9780133410198
Publisher: Pearson Education
Publication: December 11, 2012
Imprint: FT Press
Language: English

This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.

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