Rethinking Strategy for Creative Industries

Innovation and Interaction

Business & Finance, Management & Leadership, Planning & Forecasting, Nonfiction, Art & Architecture, General Art
Cover of the book Rethinking Strategy for Creative Industries by Milan Todorovic, with Ali Bakir, Taylor and Francis
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Author: Milan Todorovic, with Ali Bakir ISBN: 9781317911869
Publisher: Taylor and Francis Publication: March 2, 2016
Imprint: Routledge Language: English
Author: Milan Todorovic, with Ali Bakir
ISBN: 9781317911869
Publisher: Taylor and Francis
Publication: March 2, 2016
Imprint: Routledge
Language: English

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors.  With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.

Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries.

This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors.  With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.

Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries.

This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.

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