Revelations To Advertising Success

This Incredible Guide Will Hand You The Smartest Solutions To Advertising Success With Its Key Ideas On Building Your Website, Email Promotions, Crisis Control, Pricing Your Product, Ebook Business And So Much More!

Business & Finance, Marketing & Sales, Advertising & Promotion, Human Resources & Personnel Management, Skills, Sales & Selling
Cover of the book Revelations To Advertising Success by William A. Battles, KMS Publishing
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Author: William A. Battles ISBN: 1230000023483
Publisher: KMS Publishing Publication: October 10, 2012
Imprint: Language: English
Author: William A. Battles
ISBN: 1230000023483
Publisher: KMS Publishing
Publication: October 10, 2012
Imprint:
Language: English

Today marketing is not the same as it was in the ‘60s or ‘70s, because there are enough products to satisfy customer’s needs.  In fact customers are “hyper-satisfied”!  Companies have segmented the market until it has become almost too small to service profitably.

Distribution is now largely in the hands of giant corporations such as Wal-Mart and Costco. There are more brands and fewer producers, products “life” have been shortened, and it’s cheaper to replace than to repair - all complicating the process further.
Marketing has always started with identifying the needs of your customer, but many companies are now focusing on the product.  They focus on what category it falls into, and then what sub-category (for instance pudding and then what flavors). By focusing on the product, companies then focus on who’ll use the product, and those considered “not using” are excluded from the picture.  In doing this, you’ve just given your competitor a target market.


Read more!

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Today marketing is not the same as it was in the ‘60s or ‘70s, because there are enough products to satisfy customer’s needs.  In fact customers are “hyper-satisfied”!  Companies have segmented the market until it has become almost too small to service profitably.

Distribution is now largely in the hands of giant corporations such as Wal-Mart and Costco. There are more brands and fewer producers, products “life” have been shortened, and it’s cheaper to replace than to repair - all complicating the process further.
Marketing has always started with identifying the needs of your customer, but many companies are now focusing on the product.  They focus on what category it falls into, and then what sub-category (for instance pudding and then what flavors). By focusing on the product, companies then focus on who’ll use the product, and those considered “not using” are excluded from the picture.  In doing this, you’ve just given your competitor a target market.


Read more!

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